FREE Webinar – Making Email Newsletters Valuable Again with James Li – Dec....
Join James Li (Co-founder of Encore) and GiftWorks for a free webinar - “Making Email Newsletters Valuable Again” Thursday, December 20th, at 2 p.m. Eastern time. Register for this webinar What’s the...
View ArticleFREE Webinar – Harnessing the Power of Video in Your Nonprofit’s Strategy –...
Join Aaron Bramley (Co-founder and Executive Director of Lights. Camera. Help.) and GiftWorks for a free webinar - Focus on Good: Harnessing the power of video in your nonprofit’s strategy. Thursday,...
View ArticleMail vs. online giving
Start off the new year with some new ways of thinking; this year take a fresh look at your assumptions about potential donors. Despite the marketing push to move our fundraising online, highest...
View ArticleEmail–Think About It!
“You don’t have to think; you just write.” Email as a means of communication is so much easier than old-fashioned letter writing! Think back to the old days when you would agonize over the wording of...
View ArticleThe Online Experience
When a donor or prospect visits your web site, does he have the same quality of the experience as he would if he entered your office? He should. And there is an ever-increasing part of your audience...
View ArticleWe Need Your Input. Take Our Quick Survey!
Can you help? Would you be willing to complete a quick survey that will help us better understand how we can improve our products and services for volunteer management software? It is a quick survey...
View ArticleReadability—It’s Not Optional!
When placing copy on a print piece or web page, try to resist the urge to use unusual color combinations. Just look at magazine advertisements (women’s mags and catalogs are the worst offenders!) or...
View ArticleOnline Giving to the Fore
It’s happening. “Online giving is now a donor’s preferred method of giving,” for the first time, according to Grizzard’s 2014 DonorGraphics Study (Grizzard Communications, Omnicom Group Inc.) However,...
View ArticleHeard Enough About the Ice Bucket Challenge?
Feeling challenged to top it? Joking aside, look at the Challenge and see what you can learn! What made it work? For one thing, it’s a crazy, attention-getting idea! It’s funny, it became visual,...
View ArticleMaintaining Hard-Won Donors
Faithful donors are our life blood. While we are working our hardest and taxing our wits developing strategies to identify and attract new donor prospects, it is the loyal base that keeps our efforts...
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